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Per- and polyfluoroalkyl substances (PFAS) have become a focal point of regulatory, environmental, and commercial scrutiny in Europe. While PFAS were historically valued for their functional performance in cosmetics, particularly in long-lasting, water-resistant, and sensory-enhancing applications, the European regulatory approach has shifted toward class-based restriction and long-term phase-out. This shift is occurring primarily through chemicals and environmental regulation rather than cosmetics-specific legislation, creating structural implications for cosmetics companies operating in or supplying to the European market.

For business and technology strategy leaders, PFAS regulation represents more than a compliance issue. It introduces sustained uncertainty around ingredient availability, supplier viability, as well as product portfolio resilience. This article examines the European PFAS regulatory landscape, outlines exposure across key cosmetics segments, and analyses the implications for compliance models, reformulation strategies, and supply chain management. It concludes by outlining how organisations can strengthen regulatory readiness while maintaining commercial continuity in an increasingly cross-regulatory environment.

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